Does it matter what brand cocoa powder I get?

I see Target's market pantry brand and I see Ghirardelli's and I know I prefer their chocolate so I'm not sure. Price wise its double but I honestly don't know if it will make any difference

Depends on what you plan on doing with it, I guess? I'm like the queen of generic and get generic brand for almost everything. I honestly don't taste much of a difference with 99% of the products.

any store brand or hershey's is going to be just fine. But Ghirardellis will be a teensy bit better

I'd say no to hershey's. Hershey's is known in Europe for not bothering to refrigerate its milk, therefore you get an icky taste. All the others are fine.

For brownies or cake, whatever. For making your own homemade hot chocolate mix, only Ghiradelli's will do

chroniclesofaya: Think she's referring to this

The real reason why American chocolate tastes so ter...

but I have never understood why Europeans dislike our chocolate. I prefer Hersheys and Lindt chocolate and compare all chocolates to them. I find many raved about brands from Europe and here are metallic tasting like See's Candies chocolates.

Also the closer they are to milk chocolate the more they taste metallic to me. Hershey's and Lindt's doesn't unless i have had a lot of it at once. I usually stick to dark chocolate to avoid it.

But I also wonder if it's not a manufacturing thing as mentioned in the article as I never noticed it as a child unless it was like the mass produced generic milk chocolate candies we see around holidays in holiday shapes etc. thin hollow no depth

I always assumed it was due do cocoa butter percentages

This recipe calls for a full cup of it so I am thinking the quality will count. It's for some cookies I saw in a magazine. I've really gotten into baking lately.

I hate lindt chocolate my favourites are Cadbury, dove and ghirardelli

I buy whatever but there is a difference.

̈*✶Whimsy✶* ̈ : we have more sugar and cocoa content I believe

Makes a huge difference!!!

I got one hershey and one ghirardelli and I plan to mix them. if they would have had 2 ghirardelli's I would have gotten both.