Organizations are sitting on a goldmine of data but are unable to use it effectively, as the data is scattered across multiple avenues. A Customer Data Platform (CDP) unifies this data and gives marketers a comprehensive picture of the customer’s data.
Organizations are sitting on a goldmine of data but are unable to use it effectively, as the data is scattered across multiple avenues. A Customer Data Platform (CDP) unifies this data and gives marketers a comprehensive picture of the customer’s data.