not understanding the apparent carrot marketing board.

there have been a bunch of adverts on UK TV (not sure which channels) featuring anthropomorphic carrots in xmassy(?) fairy tale settings (and casting parsnips as villains).

not paid enough attention perhaps to work out who is really promoting the carrots - eg a supermarket is a more likely possibility than a brand.

definitely not be eating carrots (they variably make me physically ill) - nor the parsnips.

why presenting carrots as innocents and heroes is supposed to make other people want to eat them though. Or perhaps the idea is to get people to eat the parsnips - except that refusing them admittance to one's home in the first place is surely the best option.

googled and found the advert.

Aldi Christmas TV Advert 2018 - Kevin the Carrot and...

it's for Aldi, so presumably it's trying to market all the items that appear on the dinner table. And a lot of people prefer the taste of carrots to parsnips, so that may be why the parsnip is the baddie.

it's a pretty crappy advert.

okay, now I've found the whole series of carrot averts and... I have no idea what was going through the minds of the marketers.

AldiUK

so it's not just me then!

not got an Aldi anywhere in the vicinity. So I'm safe from their marauding carrots and parsnips and any vegetablist racism.

carrots and parsnips but not adverts.

adverts taste really bad.

they weren't included in The Phantom Tollbooth choices of eating ones words but is sure they would be nasty printed on paper whereas the ones embossed on chocolate bars are OK.

how about rice paper with cinnamon ink?

cinnamon =