"[In] the last eight years, the tide has been rising. [The] stock market has been doing well, but most of us don't feel rich, right? Because our ships have been in dry dock. They haven't been in the water,"

Lele told Cramer in an exclusive interview on Monday. "And here, to get into the market, I think the easiest point of access is to invest in something you know, something that you love."

Lele's privately-held company is a clinic in making investing more accessible: it makes gift cards, sold online and at various physical locations, that function as fractional shares of stocks.

Cramer Remix: What’s really behind the rally i...