cult of personality talks more about how influential historical figures are and directly references jfk, gandhi, stalin, and mussolini AND i think this works really well for his heel run because he was a very controlling guy he told others what to do and made them believe that he was better cause he was straight edge he sold himself as higher and better--

and people TOOK IT even in later promos he makes fun of his fans and talks about how hypocritical they are hes always been better than everyone and people engaging with him even in a hateful way PUSHES THAT RHETORIC as a character he manipulates to put his name out there and at the same time as encouraging people to be better like he is, hes talking down