"There is no such thing as perpetual growth. Yet that's what traditional businesses crave. But what is growth meant to achieve? If Oxford University is so successful, then why isn't there a branch in Washington, D.C.? If a symphony is successful with 120 musicians, why not even more so with 600? "To grow bigger" is not much of an effective strategy at all."

這句話真有道理，多少也跟business school教的有關吧
傳統的公司評價模型，常常使用現金流折價，然後假設一個幾年之後就「永久成長x%」，也就是有perpetual growth, 不過大家都深信不疑

也許看待"growth"，"成長"的方法，是「變大」，但大不一定好