I have looked within this bag and found a chip experience most foul, Plurk

I generally like horseradish, creamy horseradish and cheddar are excellent roast beef sandwich toppings, figured it was worth a shot

these are so horseradishy. Sinus burning, eyes watering strong on some of them. It was like eating straight wasabi

and I like wasabi

some sour cream or SOMETHING would have helped but my god