It's much more "if we have full control over you, then we can make sure you can't make good things any more and then we will have the only good things"
like nerdo though I don't know if this is actual capitalist intentional sabotage or if it's actual capitalist dumbass mismanagement because IGN absolutely has nothing direct to do with the industry that Humble Bundle touches
About the only indy buyout that actually kept the core product intact that I can think of is Microsoft buying Minecraft, and that's just because Microsoft recognizes an infinite source of golden eggs when it sees one
Then again, they also took a good lesson from Bungie when they let them literally buy their freedom back as a bonus for Halo 3's success