1. Start with the user’s why, not the business why. 2. Separate the problem space from the solution space. 3. Listen to your users — but don’t take their word as gospel. 4. Enter the solution space and choose your game.
If you try to solve every problem with your product, you’ll do it all poorly. I call this the Peanut Butter Principle: spread too thin, it’s no longer tasty.
When a user signs up for your product, what should be the first emotion they feel? What would bring a smile to a user's face? What would give a user a reason to rave about your product?
MVP (Minimum Viable Product)1. Start with the user’s why, not the business why.
2. Separate the problem space from the solution space.
3. Listen to your users — but don’t take their word as gospel.
4. Enter the solution space and choose your game.
What would bring a smile to a user's face?
What would give a user a reason to rave about your product?