The good part is that you can actually dick around with XML using the JAXB library/toolset, and there are things online to teach you that stuff. (YouTube!)
XML is something you will need NO MATTER what programming language you work in so that's a definite. Understanding XML will help you with a ton of derivative things.
The conversion is going to be slow but for lack of better words, I want to learn programming to help facilitate that and ensure what we run on machines works
2. Not really art but I don't care
3. They have an office in Toronto